Maybe real men shouldn’t admit to eating yogurt – perhaps it has the same stigma attached as quiche, manicures and man-bags – but I have to confess that I eat the stuff. I justify this on the basis that it’s proteiny, but sweet enough to count as dessert and (perhaps) allow me to resist the siren call of thousand calorie cakes. Yogurts used to be simple things, but recently they’ve started to grow in size, and cost, so that you’re being asked to pay an obscene amount for a small bucket of Greek yogurt. As though we’re bailing out their miserable economy one pot at a time.
Greek yogurt is supposed to be good for you – more protein, which is right up my street – but it doesn’t taste better. In fact it generally tastes as one would imagine the congealed nocturnal emissions of a diseased wino would taste, only with fruit on the bottom. We seem to have reached the point where yogurt all tastes shite, it’s just a matter of how shite you can stomach. But the other day Mrs Bison unleashed a yogurt revelation on me: small pots of yogurt that aren’t labeled LOW FAT and, apparently as a consequence, taste great. Like real food. Like you’d eat one out of choice rather than duty. And it suddenly hit me – ALL yogurt could taste this good if we only stopped obsessing about low fat foods.
All those attractive sounding but ultimately disappointing flavors that you see in the supermarket chill cabinet could really taste like key lime pie, or strawberry shortcake, or whatever it is they claim to be. And they’d all taste great. But instead we live in a world of mealy-mouthed, low-fat, calorie-counting self-denial, where luxury is an ever-larger pot of something that you just know will taste like fruity dog semen.
Mrs Bison says yogurts all used to taste like that, but I don’t remember those days. I don’t think we had yogurts when I was a kid, and I certainly didn’t buy them when I lived alone because they didn’t fit my “lots of protein, lots of carbs, and just enough fruit not to get scurvy” low cost shopping plan. Nevertheless I can’t help wondering why, in a country that is quite prepared to chicken fry steak, there isn’t just a little bit of room on the shelf for non-low-fat yogurt.
Maybe it’s the next big thing: “Food You Can Enjoy”, but I can’t help thinking that the great marketing powers that be have decided that Yogurt = Health = Low Fat, and taste can just take a running jump. Pity, because nothing puts you off healthy eating like the taste of dog spooge.